Creative practices are underused in the urgent task of changing cultures towards sustainability. CreaTures promotes action for social and ecological sustainability by identifying those aspects of creative practice that contribute most effectively to socio-cultural transformation and producing an open-access framework to support practitioners and policy-makers in driving positive change. The project draws on pilot research that shows how collaboration, reflection, and direct engagement are key to changing the public’s orientation to environmental issues. Thus, its process of identifying and evaluating the design of significant aspects (and the impact of different contexts) involves three interrelated components:
- Observatory, identifying and mapping existing, fragmented and often hidden transformational creative practices.
- Laboratory, supporting new experimentation and direct collaboration with diverse stakeholders, including the members of the public, by mounting several different scales and types of arts production.
- Evaluation phase, testing new and existing creative practices in a systematic and concerted way for their impact.
These components will be interweaved by a series of engagement events enabling a broad access to evolving outcomes of the project for different groups, including policy actors, scientific community, and members of the public.
There are 11 partners in the project, bringing together several organisations associated with creative approaches to transformation and sustainability.